A Case Study on Paid Search
A Case Study on Paid Search Heather Fleischman DeVry University Digital Marketing MKTG550 Bob Schaumann 9/10/2023 Abstract Week two case study includes analyzing paid search results from a consumer perspective. Once these observations are complete, it will then address recommendations for improvements from the perspective of a digital marketer. Following the three search topics, “grocery delivery”, “online banking”, and “buy furniture online”, it will be assessed under several questions. These questions include results, repetition, relevance, ranking, and recommendation. Each question will be explored in depth to determine the final recommendations for proceeding with a successful product ad for Phoenix Gold, silver, and Pawn. Paid Search Results The first...